GavinJohnston

Getting at the Heart of Consumer Understanding: Cheap, Fast and Tactical Isn’t the Answer

Originally posted on anthrostrategist:
Sitting in a meeting not long ago, I couldn’t help overhearing someone comment that the presentation of the rationale for a campaign they had just sat through was too “academic”.  What struck me was the distinction he made between academics and “real businessmen” like himself.  The word “academic” is, of course,…

Maintaining traditional details with growing modernity

Photo set: Shanghai, China, June 2014

I just returned from an eight-day work trip to Shanghai, China. Luckily I had some time to check out the sites in the largest city (by population) in the world (more than 24 million people as of 2013). Here are some of photos of some of the interesting things I saw. Hover for captions and…