Recently in my professional career I have been yet again posed the question of “why study cultural context” – not so much from a “prove your value” perspective but from a “help us sell this stuff” perspective.
I got to thinking about the connection between “values” (broad term for not-so-easy-to-measure sociocultural “stuff”) and value (the “dolla bills”) and how the way we (at my company, in my profession) help create meaningful change by solving human-centric problems.
Essentially it really all comes back to identifying the need for and efficiently managing the process for change. Change is what helps us grow – both socially and – in business terms, financially. And it all comes down to understanding the boundaries so you can bust them.
It took me back to my go-to explanation of the meaning of culture: what happens when humans collectively respond to constraints (the big stuff on a social…
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