Three months ago, I started a new job as user experience researcher at SpendWell Health, a start-up here in Portland, OR. SpendWell is building an online marketplace where people can purchase routine health care services directly from providers with upfront prices. Individuals with access to SpendWell as a benefit of their insurance plan can search … Continue reading User Experience Research at SpendWell – My First 3 Months
As a research and design deliverable, story maps are a useful tool for getting everyone on a project team on the same page, and having a common reference point for making design and development decisions for a product, service or idea.
Click on through to the original post at Explore Everyday to learn more about story mapping.
Rise from pixel-pusher to a product visionary with a new type of design document called a “story map.”
What is a story map?
A story map is a new type of design document that shows the big idea of your product experience at a glance.
A good story map is your golden ticket to unify your team, secure executive support, and help you find a way to ship.
Halfway between a storyboard and a treasure map, it bundles the value and functional flow of your product with the delight people might feel at each step in your product. It sketches the UX flow without locking it down, and it delivers the gist of an idea and the emotional gestalt without prematurely belaboring the details.
A good story map conveys what
your project can do at a glance.
A story map depicts how your product works and why it matters—
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Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with the people in our lives. There are people (and brands) we admire and respect, and enjoy having around, and others we detest, avoid, or don't get along with for whatever reason. For the ones who … Continue reading Brand research method: The love letter and the breakup letter
Please see the revised and updated version of this post here. I've had a busy past couple months in my search for a job in design research. I'm excited to announce that my freelancing days are over, as I recently accepted a full-time position at a product design consultancy here in Portland (details TBA). With … Continue reading Some ux/design research job interview questions
Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (potential) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies … Continue reading Anthropologists in Practice: An Interview with Donna Lanclos, Library Ethnographer at UNC Charlotte
In a world in with so many interesting, useful and innovative products and services to choose from, it still seems all too common for people to go through life spending money, time and energy on things that don't make a whole lot of sense. Most of you can probably think of at least one moment … Continue reading Some Guidelines for Design Research
As part of a new series at Anthropologizing, I'll be posting some interviews with practicing anthropologists about their professions, backgrounds, and how they've been able to apply their anthropology training in the workplace. This week's Anthropologist in Practice is Freelance Architect Allison Hennie of Memphis, TN. Tell me about your job and workplace. What's your … Continue reading Anthropologists in Practice: An Interview with Freelance Architect Allison Hennie
Image courtesy State Library and Archives of Florida Ethnographic research is an increasingly popular approach for understanding consumers and users of products and services. Corporate research managers, product designers, marketing departments, executives and other business decision-makers (also known as research clients) are becoming more intrigued with the benefits of ethnography as a tool for discovering … Continue reading It takes two: How researchers and clients can help facilitate successful ethnographic fieldwork