User Experience Research at SpendWell – My First 3 Months

Three months ago, I started a new job as user experience researcher at SpendWell Health, a start-up here in Portland, OR. SpendWell is building an online marketplace where people can purchase routine health care services directly from providers with upfront prices. Individuals with access to SpendWell as a benefit of their insurance plan can search…

The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process

From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which they communicate their ideas. As Marshall McLuhan first pointed out in 1964, the medium by which information is conveyed affects how the information, or message, is perceived by the audience. This is especially important for…

Anthropologists in Practice: An Interview with Donna Lanclos, Library Ethnographer at UNC Charlotte

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (potential) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies…

Anthropologists in Practice: An Interview with Freelance Architect Allison Hennie

As part of a new series at Anthropologizing, I’ll be posting some interviews with practicing anthropologists about their professions, backgrounds, and how they’ve been able to apply their anthropology training in the workplace. This week’s Anthropologist in Practice is Freelance Architect Allison Hennie of Memphis, TN. Tell me about your job and workplace. What’s your…

It takes two: How researchers and clients can help facilitate successful ethnographic fieldwork

Image courtesy State Library and Archives of Florida Ethnographic research is an increasingly popular approach for understanding consumers and users of products and services. Corporate research managers, product designers, marketing departments, executives and other business decision-makers (also known as research clients) are becoming more intrigued with the benefits of ethnography as a tool for discovering…