Focus groups are not my favorite thing, but sometimes it makes sense to do them. Here are a few ideas for making them suck less: Make it interesting! No one likes to sit around a table for two hours answering questions in a back-and-forth, one-dimensional conversation, zoning out like they're in some boring, irrelevant work … Continue reading Make focus groups suck less
...but he loves the cost-effectiveness and ease of moderating online focus groups! (of course he would...) Hilarious dubbed clips from the 2004 movie Downfall, via Ethnosnacker.
image by eyewrisz Last Thursday I had the opportunity to moderate my first ever Spanish-language focus group as part of a current project on community revitalization in three Memphis neighborhoods. For this project, my partner and I are conducting two to three informal focus groups (we are calling them "discussion circles" so as to make … Continue reading Lessons learned: the challenges of moderating non-English-speaking focus groups