The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process

From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which they communicate their ideas. As Marshall McLuhan first pointed out in 1964, the medium by which information is conveyed affects how the information, or message, is perceived by the audience. This is especially important for … Continue reading The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process

Brand research method: The love letter and the breakup letter

Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with the people in our lives. There are people (and brands) we admire and respect, and enjoy having around, and others we detest, avoid, or don't get along with for whatever reason. For the ones who … Continue reading Brand research method: The love letter and the breakup letter

A Review of the SfAA 2013 Text Analysis Workshop by Lance Gravlee and Amber Wutich

The following is a review of a workshop I attended at the March 2013 Society for Applied Anthropology conference on Text Analysis (i.e., the interpretation of data from things like transcripts, books, diaries, emails, artifacts, images, events, and basically any other object or observation of human behavior and creation). The workshop was put on by … Continue reading A Review of the SfAA 2013 Text Analysis Workshop by Lance Gravlee and Amber Wutich

Research design: online chats vs. face-to-face group discussions

There is a lot of talk these days about online qualitative research. I recall a meeting from late last year during which some coworkers discussed the possible advantages of online research over traditional methods like group discussions (aka focus groups) and in-depth interviews. They were particularly interested in the potential to save time and money … Continue reading Research design: online chats vs. face-to-face group discussions