The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process

From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which they communicate their ideas. As Marshall McLuhan first pointed out in 1964, the medium by which information is conveyed affects how the information, or message, is perceived by the audience. This is especially important for…

It takes two: How researchers and clients can help facilitate successful ethnographic fieldwork

Image courtesy State Library and Archives of Florida Ethnographic research is an increasingly popular approach for understanding consumers and users of products and services. Corporate research managers, product designers, marketing departments, executives and other business decision-makers (also known as research clients) are becoming more intrigued with the benefits of ethnography as a tool for discovering…