Selling value by understanding values: advancing ethnography through client empathy

As a UX researcher, I get questions from time to time about the art, science and practice of user research from people who do not fully grasp its fundamentals. And that's understandable, because as researchers, we can't expect everyone to be familiar with the inner workings of what we do and how we do it. … Continue reading Selling value by understanding values: advancing ethnography through client empathy

Insights from a Discussion of the Non-Linear Path to Practicing Business Anthropology

At the recent Society for Applied Anthropology annual meetings in Albuquerque, NM, I had the opportunity to participate in a panel session with three other up-and-coming anthropologists who work in business and design. The session, entitled “Coming of Age in the Corporate Context: Exploring the Non-Linear Transition from Student to Practitioner and Back Again,” was … Continue reading Insights from a Discussion of the Non-Linear Path to Practicing Business Anthropology

Anthropologists in Practice: An Interview with Design Anthropologist Armonía Alvarado

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (prospective) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies … Continue reading Anthropologists in Practice: An Interview with Design Anthropologist Armonía Alvarado

Anthropologists in Practice: An Interview with Bruno Moynié, Ethnographic Filmmaker & Consultant

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (prospective) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies … Continue reading Anthropologists in Practice: An Interview with Bruno Moynié, Ethnographic Filmmaker & Consultant

Anthropologists in Practice: An Interview with Ethnographic Consultant Pedro Oliveira

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (prospective) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies … Continue reading Anthropologists in Practice: An Interview with Ethnographic Consultant Pedro Oliveira

Brand research method: The love letter and the breakup letter

Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with the people in our lives. There are people (and brands) we admire and respect, and enjoy having around, and others we detest, avoid, or don't get along with for whatever reason. For the ones who … Continue reading Brand research method: The love letter and the breakup letter

Some ux/design research job interview questions

Please see the revised and updated version of this post here. I've had a busy past couple months in my search for a job in design research. I'm excited to announce that my freelancing days are over, as I recently accepted a full-time position at a product design consultancy here in Portland (details TBA). With … Continue reading Some ux/design research job interview questions