Brand research method: The love letter and the breakup letter

Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with the people in our lives. There are people (and brands) we admire and respect, and enjoy having around, and others we detest, avoid, or don't get along with for whatever reason. For the ones who … Continue reading Brand research method: The love letter and the breakup letter

Anthropologists in Practice: An Interview with Paul Klipp, Design Anthropologist and Business Consultant

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (potential) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies … Continue reading Anthropologists in Practice: An Interview with Paul Klipp, Design Anthropologist and Business Consultant