Presenting another installment of a collection of most-highly-recommended articles and websites that shaped my thinking throughout the past few weeks … More
Tag: focus groups
“Hey, y’all got to understand – y’all prolly scared of us… we scared of y’all too!”
Originally posted on Ethnography Matters:
Phoenix Jackson is a researcher at the Pacific Institute for Research and Evaluation, a Cornelius Hopper…
Research design: online chats vs. face-to-face group discussions
There is a lot of talk these days about online qualitative research. I recall a meeting from late last year … More
Make focus groups suck less
Focus groups are not my favorite thing, but sometimes it makes sense to do them. Here are a few ideas … More