From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which they communicate their ideas. As Marshall McLuhan first pointed out in 1964, the medium by which information is conveyed affects how the information, or message, is perceived by the audience. This is especially important for … Continue reading The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process
Anthropologists in Practice is an ongoing series of interviews featuring practicing anthropologists who work outside the academy. The goal of the series is to provide a source of information and inspiration to anyone who is interested in the application of anthropology in the real world, including anthropologists, anthropology students, prospective anthropology students, employers, policymakers and … Continue reading Anthropologists in Practice: An Interview with Liz Riedman, User Experience Research Assistant at ITHAKA/JSTOR
Photo by Isaac Sachs Presenting another installment of a most-highly-recommended collection of articles and websites that shaped my thinking throughout the past few weeks. The articles span across the topics that most excite me at the moment, including research, design, business, technology, food, and culture [change] and society. Research Why do organizations have trouble embracing … Continue reading What I’ve been reading lately: the not-so-weekly digest (#2)
As a UX researcher, I get questions from time to time about the art, science and practice of user research from people who do not fully grasp its fundamentals. And that's understandable, because as researchers, we can't expect everyone to be familiar with the inner workings of what we do and how we do it. … Continue reading Selling value by understanding values: advancing ethnography through client empathy
Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with the people in our lives. There are people (and brands) we admire and respect, and enjoy having around, and others we detest, avoid, or don't get along with for whatever reason. For the ones who … Continue reading Brand research method: The love letter and the breakup letter
As part of a new series at Anthropologizing, I'll be posting some interviews with practicing anthropologists about their professions, backgrounds, and how they've been able to apply their anthropology training in the workplace. This week's Anthropologist in Practice is Harmony Farner, a Staff Associate at Econometrica, Inc., in Bethesda, Maryland. Tell me a little bit … Continue reading Anthropologists in Practice: An Interview with Harmony Farner, Staff Associate at Econometrica, Inc.
Focus groups are not my favorite thing, but sometimes it makes sense to do them. Here are a few ideas for making them suck less: Make it interesting! No one likes to sit around a table for two hours answering questions in a back-and-forth, one-dimensional conversation, zoning out like they're in some boring, irrelevant work … Continue reading Make focus groups suck less