The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process

From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which … More

Anthropologists in Practice: An Interview with Liz Riedman, User Experience Research Assistant at ITHAKA/JSTOR

Anthropologists in Practice is an ongoing series of interviews featuring practicing anthropologists who work outside the academy. The goal of … More

What I’ve been reading lately: the not-so-weekly digest (#2)

Photo by Isaac Sachs Presenting another installment of a most-highly-recommended collection of articles and websites that shaped my thinking throughout … More

Selling value by understanding values: advancing ethnography through client empathy

As a UX researcher, I get questions from time to time about the art, science and practice of user research … More

Brand research method: The love letter and the breakup letter

Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with … More

Anthropologists in Practice: An Interview with Harmony Farner, Staff Associate at Econometrica, Inc.

As part of a new series at Anthropologizing, I’ll be posting some interviews with practicing anthropologists about their professions, backgrounds, … More

Make focus groups suck less

Focus groups are not my favorite thing, but sometimes it makes sense to do them. Here are a few ideas … More