“Hey, y’all got to understand – y’all prolly scared of us… we scared of y’all too!”

Ethnography Matters

Phoenix JacksonPhoenix Jackson is a researcher at the Pacific Institute for Research and Evaluation, a Cornelius Hopper Diversity Fellow with UCSF, and a Somatic Counseling Psychotherapy graduate student at John F. Kennedy University.
This post is re-blogged from the Center for Critical Public Health.

Editor’s note: My colleague Phoenix Jackson wrote these poignant field notes after we went out to recruit focus group participants for a study on health inequities among African American youth.

While following the #dangerousblackkids tag (started by @thewayoftheid and Mikki Kendall @karnythia) over the past few days, we were struck by parallels between Twitter users’ pushback against perceptions of Black youth as “dangerous” and the lived experiences of study participants evoked in these notes. 

Like #dangerousblackkids, this post highlights what’s omitted from dominant narratives about who is afraid and who is dangerous. Perhaps Michael Dunn was afraid of a group of teenagers in…

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Brand research method: The love letter and the breakup letter

Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with the people in our lives. There are people (and brands) we admire and respect, and enjoy having around, and others we detest, avoid, or don't get along with for whatever reason. For the ones who … Continue reading Brand research method: The love letter and the breakup letter