Anthropologists in Practice: An Interview with Kevin Newton, User Research Lead at Tennessee Data Commons

Anthropologists in Practice is an ongoing series of interviews featuring practicing anthropologists who work outside the academy. The goal of the series is to provide a source of information and inspiration to anyone who is interested in the application of anthropology in the real world, including anthropologists, anthropology students, prospective anthropology students, employers, policymakers and…

It takes two: How researchers and clients can help facilitate successful ethnographic fieldwork

Image courtesy State Library and Archives of Florida Ethnographic research is an increasingly popular approach for understanding consumers and users of products and services. Corporate research managers, product designers, marketing departments, executives and other business decision-makers (also known as research clients) are becoming more intrigued with the benefits of ethnography as a tool for discovering…