Anthropologists in Practice: An Interview with Design Anthropologist Armonía Alvarado

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (prospective) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies…

One Person’s Journey in Practicing Anthropology: A Slideshow Presentation

One Person’s Journey in Practicing Anthropology These are the slides I used in a February 2014 talk for Dr. Jeremy Spoon’s undergraduate Applied Anthropology class at Portland State University. Talking points included my educational history, career path, experience in UX research, and the evolution of my perspective on practicing anthropology, particularly in business settings. I…

It takes two: How researchers and clients can help facilitate successful ethnographic fieldwork

Image courtesy State Library and Archives of Florida Ethnographic research is an increasingly popular approach for understanding consumers and users of products and services. Corporate research managers, product designers, marketing departments, executives and other business decision-makers (also known as research clients) are becoming more intrigued with the benefits of ethnography as a tool for discovering…