Focus groups are not my favorite thing, but sometimes it makes sense to do them. Here are a few ideas … More
Category: focus groups
Hitler hates qualitative research…
…but he loves the cost-effectiveness and ease of moderating online focus groups! (of course he would…) Hilarious … More
Lessons learned: the challenges of moderating non-English-speaking focus groups
Last Thursday I had the opportunity to moderate my first ever Spanish-language focus group as part of a project I’m … More
Anthropologizing 