From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which … More
Category: research methods
Brand research method: The love letter and the breakup letter
Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with … More
A Review of the SfAA 2013 Text Analysis Workshop by Lance Gravlee and Amber Wutich
The following is a review of a workshop I attended at the March 2013 Society for Applied Anthropology conference on … More
Research design: online chats vs. face-to-face group discussions
There is a lot of talk these days about online qualitative research. I recall a meeting from late last year … More
Anthropologizing 