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Anthropologizing

Anthropologizing

A blog by Amy Santee

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Tag: consumer research

Research design: online chats vs. face-to-face group discussions

There is a lot of talk these days about online qualitative research. I recall a meeting from late last year … More

consumer research, face-to-face research, focus groups, H. Russell Bernard, interviewing, moderating, online chats, online focus groups, online research, research budgets

It takes two: How researchers and clients can help facilitate successful ethnographic fieldwork

Image courtesy State Library and Archives of Florida Ethnographic research is an increasingly popular approach for understanding consumers and users … More

buy-in, clients, consumer research, design research, ethnography, Fieldwork, note-taking, research participants, roles, stakeholders, tagging along, user experience, user experience research, user research, ux research, value

Business and design anthropology sessions at the 2013 Society for Applied Anthropology meetings

Here is a quick list of all of the business anthropology and consumer research-related sessions taking place at the upcoming … More

anthropology conferences, consumer research, corporate culture, Denver, design research, ethnographic filmmaking, finance, private sector anthropology, SfAA, Society for Applied Anthropology, user experience research, UX

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