Culture, Pushing Boundaries and Change

Recently in my professional career I have been yet again posed the question of “why study cultural context” – not so much from a “prove your value” perspective but from a “help us sell this stuff” perspective.

I got to thinking about the connection between “values” (broad term for not-so-easy-to-measure sociocultural “stuff”) and value (the “dolla bills”) and how the way we (at my company, in my profession) help create meaningful change by solving human-centric problems.

Essentially it really all comes back to identifying the need for and efficiently managing the process for change.  Change is what helps us grow – both socially and  – in business terms, financially.   And it all comes down to understanding the boundaries so you can bust them.

It took me back to my go-to explanation of the meaning of culture:  what happens when humans collectively respond to constraints (the big stuff on a social…