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Anthropologizing

Anthropologizing

A blog by Amy Santee

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Tag: branding

Anthropologists in Practice: An Interview with Gavin Johnston, Business Anthropologist and Group Planning Director at Bernstein-Rein

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of … More

academia, account planning, American culture, American society, analysis, anthropology careers, Anthrostrategy, applied anthropology, Bernstin-Rein, brand loyalty, branding, brands, business, consumer research, corporate clients, design research, Donald Stull, ethnography, Gavin Johnston, insights, marketing, Michael Agar, Michele Foucault, Miller Brewing, practicing anthropology, research methods, restaurant industry, RJ Reynolds, semiotics, space and place, structuralism, The French Laundry

What do dinosaurs have to do with insurance? A lesson in advocating for anthropology in the workplace

Rummaging through some old folders recently, I came across an artifact from my last job that gave me a good … More

academia, advocacy, anthropology, anthropology careers, applied anthropology, branding, business cards, ethnography, history of anthropology, humor, organizational culture, practicing anthropology, private sector, self improvement, values

Retail Exploration: CityTarget Portland

CityTarget Portland “puts a bird on it“… Clever or cliche? With the opening of CityTarget in downtown Portland last week, … More

branding, City Target, consumerism, consumption, downtown redevelopment, downtown revizalization, gentrification, Portland, retail, shopping, Starbucks, symbols, Targer, urban anthropology, urban development

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