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Anthropologizing

Anthropologizing

A blog by Amy Santee

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Tag: context

Getting at the Heart of Consumer Understanding: Cheap, Fast and Tactical Isn’t the Answer

Originally posted on anthrostrategist:
Sitting in a meeting not long ago, I couldn’t help overhearing someone comment that the presentation…

agile, big data, business, context, empathy, ethnography, Gavin Johnston, Honda, lean, Toyota, understanding

10 Distinctive Qualities of Qualitative Research

Originally posted on Research Design Review:
Researchers conduct qualitative research because they acknowledge the human condition and want to learn more, and…

analysis, context, inductive approach, qualitative analysis, reflexivity, research design, Research Design Review, research questions, research training, researcher as instrument, truth

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