Presenting another installment of a collection of most-highly-recommended articles and websites that shaped my thinking throughout the past few weeks … More
Tag: customer experience
Brand research method: The love letter and the breakup letter
Image by Jade At a very basic level, brand-consumer relationships are kind of like the personal relationships we have with … More
Yes, there are real human beings behind that online survey you’re taking!
Here’s something I’ve never seen before – an online customer experience survey with a photo of the people who … More
Anthropologizing 