What I’ve been reading lately: the not-so-weekly digest (#5)

Presenting another installment of a collection of most-highly-recommended articles and websites that shaped my thinking throughout the past few weeks on the following topics: design, research, business, organizational culture, technology, careers, and culture [change] and society. Design A panel of UX professionals dish on UX certifications | Elaine Matthias, UX Magazine An interview with Zeesha … Continue reading What I’ve been reading lately: the not-so-weekly digest (#5)

Anthropologists in Practice: An Interview with Liz Riedman, User Experience Research Assistant at ITHAKA/JSTOR

Anthropologists in Practice is an ongoing series of interviews featuring practicing anthropologists who work outside the academy. The goal of the series is to provide a source of information and inspiration to anyone who is interested in the application of anthropology in the real world, including anthropologists, anthropology students, prospective anthropology students, employers, policymakers and … Continue reading Anthropologists in Practice: An Interview with Liz Riedman, User Experience Research Assistant at ITHAKA/JSTOR

Getting at the Heart of Consumer Understanding: Cheap, Fast and Tactical Isn’t the Answer

As researchers in business, how do we balance insightfulness, depth of thought and rigor with the demands and pace of business decision making? Anthropologist Gavin Johnston shares his thoughts below.

anthrostrategist

Sitting in a meeting not long ago, I couldn’t help overhearing someone comment that the presentation of the rationale for a campaign they had just sat through was too “academic”.  What struck me was the distinction he made between academics and “real businessmen” like himself.  The word “academic” is, of course, loaded but one of the underlying meanings to so many would-be paragons of business is that “academic” means complicated, useless or detached.  Now, while I would be the first to agree that people with an “academic” bent to their work can be prone to laying the jargon on fairly thick at times or wanting to give details that some people might feel aren’t needed, the ones that gain recognition and traction in their field and across disciplines (including business) are anything but detached or lacking in their ability to articulate game-changing product and business solutions.  The practical and the…

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Anthropologists in Practice: An Interview with Paul Klipp, Design Anthropologist and Business Consultant

Anthropologists in Practice is an ongoing series of interviews featuring anthropologists (and professionals with anthropology training) who work outside of the academy. The goal of the series is to provide a source of information and inspiration to other practitioners and (potential) students of anthropology, and to illustrate the wide variety of jobs, skills and competencies … Continue reading Anthropologists in Practice: An Interview with Paul Klipp, Design Anthropologist and Business Consultant